Rise of the Planet of the Apes fended off an onslaught of four new nationwide releases to top the weekend box office again. The Help won the debut dust-up, blind-siding a tepid Final Destination 5, while 30 Minutes or Less and Glee The 3D Concert Movie floundered.
Rise of the Planet of the Apes made an estimated $27.5 million. With a $104.9 million haul in ten days, Rise is tracking ahead of fellow 20th Century Fox prequel/reboot X-Men: First Class ($98 million) and has out-grossed most of its key comps through the same point, aside from the last Planet remake's $123.7 million (or $174.2 million normalized for ticket-price inflation).
The Help came in at second place and picked up an estimated $25.5 million. Help reaffirmed that the summer can accommodate feel-good movies, not just big spectacles, comedies and kids movies. Distributor Walt Disney Pictures' exit polling indicated that 74 percent of The Help's audience was female and 60 percent was age 35 years and older.
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