The Help stayed in charge for the third weekend in a row. It was only down two percent from last weekend, the drama earned an estimated $14.2 million, lifting its total to $118.6 million in 26 days.
The horror movies, Apollo 18 and Shark Night 3D, were just $60,000 apart in their estimates, but both were bloodless. Apollo nabbed $8.70 million at 3,328 nearly single-screen locations, while Shark packed $8.64 million on approximately 4,100 screens at 2,806 locations. Shark's run included around 2,500 3D locations, and they accounted for 86 percent of its business.
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