Saturday, January 4, 2014

NBC Rewrites History To Promote Jimmy Fallon’s ‘Tonight’ Debut


NBC wants Jimmy Fallon to succeed so badly when he takes over its venerable “Tonight Show” in February that it is attempting to bend the rules of time.

In a promo unveiled Saturday evening, the Peacock depicts Fallon as the latest in the decades-old program’s line of memorable hosts. A succession of graphics lists the famous names: Steve Allen. Jack Paar. Johnny Carson. Conan O’Brien, Jay Leno.

The problem? Leno has hosted the show before O’Brien did. Indeed, the veteran host has enjoyed  two separate “Tonight” runs, from 1992 to 2009, as Johnny Carson’s successor, and again starting in 2010, after a General Electric-controlled NBCUniversal attempted to move Conan O’Brien into the “Tonight” chair while keeping Leno affiliated with the network by placing him to a 10 p.m. time slot five days a week. The ill-fated effort sparked outcry from NBC affiliates who thought low ratings for Leno’s 10 p.m. roost were wiping away viewership for late local news, a large contributor to stations’ ad revenue. As a result, Leno returned to “Tonight” and O’Brien left the network altogether.

Watch the promo below....

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