Sony Pictures Seth Rogen and James Franco, stars of "The Interview."
Sony announced Sunday night that "The Interview" was downloaded or rented online more than 2 million times, generating over $15 million in sales.
After initially pulling the movie from theaters, Sony decided to release it online instead. "The Interview" premiered December 24 on YouTube, Google Play, Xbox Video, and Sony's own site, SeeTheInterview.com.
On Sunday, Apple made the movie available for rent or purchase on iTunes.
"The Interview" costs $14.99 to own or $5.99 to rent.
A source familiar with the movie's online sales told Business Insider the "vast majority" of rentals and downloads came from Google Play and YouTube.
The movie was also shown in a little over 300 independent movie theaters in the US. The major movie theater chains have refused to show it. It's generated about $3 million in estimated sales at the box office so far.
A week earlier, Sony canceled the Christmas Day premiere of "The Interview" after five of the top theater chains declined to show the movie following threats by a hacker group called Guardians of Peace (GOP). Sony gave no indication the movie would be released at all until President Obama called Sony's decision a "mistake."
Keep in mind this doesn't mean "The Interview" is a success. It cost an estimated $100 million to make, including marketing costs.
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