With its broadened appeal to non-families, Warner Bros. and Village Roadshow’s 3D animated hit “The Lego Movie” out-grossed four new entries to become the far-and-away box office winner, estimating $48.8 million Friday-Sunday, down a mere 29%, with a whopping $60 million through President’s Day.
In just two weeks, “The Lego Movie” has collected a total projected $140.3 million domestically, ahead of Universal’s “The Lorax,” which saw a similar box office trajectory in early March 2012.
Box office pundits are projecting overall holiday box office to be ahead of the same frame last year. That said, Valentine’s day falling on a Friday gave this year a considerable edge.
Sony-Screen Gems’ “About Last Night,” which won the Valentine’s day derby with nearly $13 million, also came away the leader among the weekend’s new entries, grossing a solid $30.2 million in four days, while the studio’s other ’80s remake “RoboCop” misfired with $30 million in six days.
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