Exactly one month into Jimmy Fallon's “Tonight Show” tenure, he's locked in a race with Jimmy Kimmel to be the new king of late night.
So far, he's ahead.
“The Tonight Show Starring Jimmy Fallon” has handily beaten “Jimmy Kimmel Live” in ratings and viewers, in part because of curiosity about Jay Leno's replacement. His ratings were also bolstered by the Sochi Winter Olympics, Fallon's lead-in for his first week.
But the gap between the Jimmy's is narrowing.
In its debut week, “Tonight” topped “Kimmel” by 6.2 million viewers on average. Last week, the new host's third, the gap shrunk by 71 percent to 1.8 million viewers.
Last week was the second week straight in which Kimmel increased in total viewers (by 4 percent), hitting a 14-week high.
But Fallon also tops Kimmel by most social metrics: Fallon and his “Tonight Show” have more Twitter followers and Facebook Likes than his Kimmel and his show.
Kimmel, however, has the advantage on YouTube, where years of viral content have helped him build more subscribers and views. Fallon's “Late Night” view-count is included in his new “Tonight Show” channel. Fallon's channel dates back to 2012, Kimmel's to 2009.
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