Lionsgate Films has announced that director Francis Lawrence's blockbuster The Hunger Games: Catching Fire has sold an estimated 3.9 million Blu-ray and DVD units in its first weekend of North American release (week of March 7). Blu-ray sales, in particular, represented 50% of all packaged-media sales. Blu-ray sales of the first Hunger Games film were approximately 35% of all packaged-media sales. According to the studio, digital sales of The Hunger Games: Catching Fire also grew approximately 40%.
Following the announcement Ron Schwartz, Lionsgate president and general manager of home entertainment sales & distribution said: "This is a monster opening and a tremendous result for the second film in a franchise, underscoring the enormous momentum of The Hunger Games films. Opening weekend packaged media sales of Catching Fire were comparable to the first Hunger Games title released nearly two years ago while digital sales grew by nearly 40 percent. With strong increases in digital revenue and Blu-ray accounting for 50 percent of packaged media sales, the opening weekend performance is driving significant margin growth and is a testament to the strength of the franchise."
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