Zach Galifianakis brought the ferns, and President Barack Obama opened a new avenue of presidential communication.
The
president urged young people to sign up for the new health care plan
through an appearance posted Tuesday on the comic website Funny or Die,
bypassing the news media and even previous favorites like TV talk-show
titans Jimmy Fallon and David Letterman. Instead, he chose to be a guest
on Galifianakis' "Between Two Ferns," the digital short with a laser
focus on reaching people ages 18 to 34.
The
video reached 1 million views within three and a half hours of posting,
and was adding more at a pace of 1 million per hour in the middle of
the day, according to Funny or Die. The website was briefly the number
one source of referrals to Healthcare.gov, the Obama administration
said, with some 14,000 people navigating directly from the video to the
health care website in the first few hours.
Watch the video below....
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