Sunday, December 14, 2014

Box Office: 'Exodus: Gods and Kings' Rules with Modest $24.5 Million


Exodus: Gods and Kings” toppled “The Hunger Games: Mockingjay – Part 1″ from its perch atop the box office, but its opening weekend results fell short of heavenly status.

The biblical epic picked up $24.5 million from 3,503 locations. That was in line with projections, but bringing the story of Moses to life carried a hefty $140 million price tag. The 20th Century Fox and Chernin Entertainment production will need to perform well overseas and will have to build an audience stateside if it’s going to be profitable.

The debut audience was 54% male and 65% over the age of 25, and the film played particularly well to hispanic and African-American moviegoers, who made up 18% and 20% of the crowd.

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