Sunday, February 22, 2015

Box Office: 'Fifty Shades' Crosses $400 Million Globally Despite Big Drop In U.S.


Universal's Fifty Shades of Grey declined a massive 73 percent in its second outing in North America, suggesting that most of the movie's sizzle came during the first weekend.

Still, the film adaptation of EL James' S&M-laced romance novel has nothing to be embarrassed about. Fifty Shades easily stayed No. 1 everywhere as it raced past the $400 million mark globally, an enviable feat. Domestically, the $40 million film earned $23.2 million for a 10-day total of $130.1 million.

Overseas, Fifty Shades is far more of a powerhouse, declining 57 percent to $68.1 million for a whopping international total of $280.5 million. The movie remained No. 1 in 50 markets.

Everyone was expecting a big falloff in the U.S., considering Fifty Shades' record-breaking $85 million debut over Valentine's Day and Presidents Day weekend, although it declined more than other female-fueled properties based on a book (as an example, The Fault in Our Stars fell 70 percent). Fifty Shades ranks roughly No. 35 on the list of biggest declines.

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