“Fifty Shades of Grey,” the dark and sex-drenched romance drawn from E.L. James’ erotic bestsellers, ignited moviegoers’ passion and powered to $90.6 million in a dominating debut at the U.S. box office.
Curious couples ignited a big $36.7 million Valentine’s Day turnout on Saturday, the biggest single day ever in February. That lifted the R-rated tale of love and sadomasochism starring Jamie Dornan and Dakota Johnson to the best Presidents Day and Valentine’s Day weekend openings ever.
Overseas audiences were even more turned on, and “Fifty Shades” delivered with more than $150 million its international rollout, the highest ever for an R-rated movie.
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