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Mert Alas and Marcus Piggott photographed Moss, and Playboy's editorial director Jimmy Jellinek said of the Brit bombshell, "This is a massive global brand. You need a global icon in order to celebrate that - that was the impetus. You're talking about the face of Burberry, the biggest supermodel in the world on the cover of Playboy. She's the perfect partner for us to help launch the next 60 years. It started with Marilyn Monroe on the cover of Playboy 60 years ago, an icon for her time. Now we've got Kate Moss!"
Playboy founder Hugh Hefner added, "She's a worldwide celebrity and iconic and crosses the boundaries from sexual imagery to upscale modelling. It's a natural for us."
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