If you didn't watch the Grammys last night, you probably still saw Pharrell's insane Smokey Bear styled hat somewhere on the horizon -- and it caused a FIRESTORM on the Internet.
Obviously we didn't speak directly to Smokey Bear -- he's way too busy fighting fires -- but his rep tells us, they're ecstatic ... Pharrell's hat "is proof that Smokey is as relevant an icon today as he was 70 years ago."
Even Arby's got in on the action ... tweeting, "Hey @Pharrell, can we have our hat back?" Pharrell tweeted back, "Y'all tryna start a roast beef?"
Fun Fact: The U.S. Fire Service and The Ad Council created Smokey in 1944.
Only YOU can prevent fashion disasters.
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